Your dog may be in pain right now.
Joint disease is the #1 orthopedic condition in dogs — and most pets suffer in silence. Here's the science you need to know.
The scale of the problem
20%of all dogs over age one have osteoarthritis.
North American survey of 200 veterinarians
80%of dogs over age seven show signs of joint disease.
Drake Center for Veterinary Care — most owners never notice
40%of young dogs under 4 already have radiographic joint changes.
NC State CVM · Nature Scientific Reports 2024 · PMID 38310147
Visualized
In a room of 100 dogs, 20 are hurting.
It gets worse with age
The older they get,
the higher the risk.
Why it goes unnoticed
Dogs are wired
to hide pain.
Cartilage can't heal itself
Unlike other tissues, cartilage has no blood supply. Once it breaks down, it doesn't regenerate. Prevention and early support are the only real strategy.
→ OA is progressive and irreversible without intervention
70% of owners miss the signs
Research shows owners only noticed signs in about 30% of dogs clinically confirmed to have joint pain. Dogs mask it — instinct tells them not to show weakness.
→ NC State study 2024 · PMID 38310147
It's rarely just one joint
Elbow, hip, tarsus, and stifle are most commonly affected — often simultaneously. In dogs over 8, elbow OA appears in more than 57% of radiographs.
→ ScienceDirect 2024 · 57% elbow OA in dogs 8+
Breed and weight multiply risk
Golden Retrievers show OA in 7.7% of the breed. Labradors at 6.1%. Chondrodystrophic breeds like corgis face structural stress from their anatomy. Heavier dogs show significantly higher prevalence.
→ PMC risk factor review · PMC7198754
The industry has been getting it wrong.
For decades, pet supplement brands loaded formulas with glucosamine and chondroitin — two ingredients that peer-reviewed science now shows provide no meaningful benefit for dogs. They’re still everywhere because they’re cheap, familiar, and easy to market.
Hip & Joint 2.0
So we built something better.
Meet Hip & Joint 2.0 — formulated alongside double board-certified veterinary specialists, built entirely around what modern science actually supports.
Six ingredients. All doing real work. No glucosamine. No chondroitin. Every choice backed by published research.
Why it matters
We left out the most popular ingredients.
Glucosamine and chondroitin are in almost every joint supplement on the market. Three independent peer-reviewed reviews found they don’t meaningfully support joint comfort or mobility in dogs. We built around what actually works.
Systematic Review 2022— meta-analysis of therapeutic diets and nutraceuticals in canine OA found no meaningful benefit from glucosamine or chondroitin ·PMID 36142319
Peer-Reviewed Review 2022— no significant improvements in pain, mobility, or joint function vs. placebo in dogs ·PMID 35958315
Clinical Review 2023— consistent finding across studies: glucosamine + chondroitin fail to outperform placebo in dogs ·PMID 36816197
The science
Published research, not marketing claims.
Every ingredient linked to a real study. Here's the evidence behind the formula.
Don’t wait for the limp.
Joint damage starts earlier than you think, progresses quietly, and doesn’t reverse. Hip & Joint 2.0 is built for every life stage — because the best time to start is before you need to.
Shop Hip & Joint 2.0