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WE DID IT! WE CREATED THE ULTIMATE DOGGY WATER BOTTLE! Introducing The Lil Gulp!

Morning Brew

Morning Brew

If you, like many of us, follow dozens of influencers, you might have noticed a budding trend. Several are creating their own brands—at least according to Ian Borthwick, SeatGeek’s senior director, influencer channels.

“Emma Chamberlain is a good example,” Borthwick told Marketing Brew, explaining that she went from creating content featuring coffee to debuting her brand, Chamberlain Coffee. “Now she’s doing more in-store advertising, and I could see a world where she would eventually do full-scale advertising,” Borthwick said.

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